
South Korea
Dynamic cities, palaces, and pop culture.
Top Attractions
South Korea beckons with a harmonious blend of ancient tradition and futuristic innovation. Explore the majestic Gyeongbokgung Palace in Seoul, a sprawling complex of ornate architecture and serene gardens. Discover the vibrant street art and trendy boutiques of Hongdae, or immerse yourself in the colorful Gamcheon Culture Village in Busan, a hillside maze of art installations and panoramic views. For a spiritual journey, visit the Bulguksa Temple and Seokguram Grotto in Gyeongju, UNESCO World Heritage sites showcasing exquisite Buddhist art. Finally, ascend the iconic N Seoul Tower for breathtaking panoramic views of the capital city.
Luxury Stays
Luxury abounds in South Korea's hospitality scene, with exceptional properties offering unparalleled service and amenities. The Shilla Seoul is renowned for its impeccable service, stunning views, and exclusive Guerlain Spa. For a more contemporary experience, consider the Four Seasons Hotel Seoul, boasting Michelin-starred dining and a state-of-the-art fitness center. The Park Hyatt Busan offers a luxurious coastal escape with stunning ocean views and world-class dining options, reflecting the sophisticated charm of the vibrant port city.
Culinary Delights
Korean cuisine is a delightful tapestry of flavors and textures, offering a unique culinary adventure. Indulge in a traditional Korean barbecue experience, grilling marinated meats to perfection at your table. Savor the complex flavors of bibimbap, a colorful rice dish topped with seasoned vegetables, meat, and a fried egg. Sample the spicy and fermented kimchi, a staple of Korean cuisine. For a taste of royalty, try the elaborate Hansik course meals, a multi-course feast showcasing the best of Korean culinary traditions. Don't forget to try the Korean fried chicken, paired with ice-cold local beer.




Cultural Snapshot
South Korean culture is a captivating blend of ancient traditions and modern innovation. Respect for elders and harmony are deeply ingrained in social interactions, evident in the formal greetings and customs. Experience the grace and beauty of traditional Korean dance and music, or explore the vibrant contemporary art scene in Seoul's galleries and museums. Immerse yourself in the world of K-pop and K-dramas, cultural phenomena that have captivated audiences worldwide. Dress modestly when visiting religious sites and be mindful of using both hands when giving or receiving gifts as a sign of respect.




Iconic Landmarks
South Korea is home to a wealth of historical and natural landmarks that showcase the country's rich heritage and stunning landscapes. Explore the Demilitarized Zone (DMZ), a unique and sobering reminder of the Korean War and the divided peninsula. Hike through the breathtaking Seoraksan National Park, a mountainous region renowned for its scenic beauty and hiking trails. Discover the Jeju Island, a volcanic island paradise with stunning beaches, waterfalls, and the iconic Hallasan mountain. Visit the ancient capital of Gyeongju, a UNESCO World Heritage site, often called the 'museum without walls' due to its many historical sites.




Unique Experiences
Elevate your South Korean adventure with bespoke experiences tailored to your discerning tastes. Enjoy a private tour of Gyeongbokgung Palace with a historian, delving deeper into the Joseon Dynasty's history. Indulge in a personalized K-beauty consultation and makeover session, discovering the secrets to Korean skincare. Embark on a scenic helicopter tour over Jeju Island, marveling at the volcanic landscapes from above. Partake in a private tea ceremony with a tea master, learning about the art and history of Korean tea culture, or get a private shopping experience in the luxury boutiques of Seoul.



